The “About” or “History” page is to build confidence and credibility with your prospects and customers.

This page will emphasize what makes your business unique or sets your business at a higher level than similar businesses. Be sure to include when your business started, the focus or values you embrace, and your mission statement.

Establish trust with your customers. Extend a handshake by introducing your team members or company founders. Let people know that you are here to help them by providing the products and services they need.

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